Director of Annual Giving (The Admiral Fund)

The director is responsible for planning, designing, and executing the Annual Giving program. The primary initiative is to annually raise financial and participatory support from parents, alums, and friends for the Severn Admiral Fund within the overall fundraising plans of the School. The funds provide a substantial and reliable source of income, enabling the School to enrich and strengthen the programs. The Director of Annual Giving reports to the Director of Development. 

Key responsibilities:
•    Manage a strategic fundraising plan for reaching financial & participation goals annually and long term. The responsibility includes preparing a calendar, supporting documentation, and developing a segmentation and outreach model. 
•    Develop marketing and outreach materials for direct mail, email, and social media platforms.
•    Determine strategies for the dissemination of materials to multiple constituencies and affinity groups. The position includes significant collaboration with colleagues in the development and communications departments. 
•    Oversee annual fund campaign participation for constituency groups, including parents, alums, trustees, faculty, students, alums, parents, and grandparents. Hone strategies for retaining current donors while maintaining a small portfolio of donors. 
•    Monitor the in-flow of contributions and supply timely and accurate data updates (end-of-month reports) to the Director of Development and major gift officers.
•    Manage a focused network of grade-level volunteers to implement communications/solicitation for a successful annual fund program.
•    Collaborate with Development Director and gift officers to support the stewardship of Annual Fund donors. Including the organization of data for the Annual Report.
•    Support the Development department in staffing and executing all outreach events. 
•    Pursue relevant professional development opportunities when appropriate.

Qualifications:
•    Bachelor's degree required.
•    Demonstrated organizational, attention-to-detail, and communication skills.
•    Demonstrated analytical skills coupled with the ability to recognize opportunities while working with development professionals and volunteers.
•    Excellent capability and understanding of computer and constituent software required. 
•    Raisers Edge knowledge is a plus. 
•    Three years of fundraising, advancement, and/or database experience preferred.

Interested candidates should send their resume and cover letter to the Director of Development, Shannon Howell, at s.howell@severnschool.com.
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